TIKTOK SHOP - DOUBLE DAY MEGALIVE CAMPAIGN

TikTok Shop 11.11

TikTok Shop 3.3

TikTok Shop 10.10

Diep Lam Anh

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The biggest TikTok concert of the year is about to go live — and 11.11 is turning all the way up.

Built as a high-energy celebration of deals, music, and culture, TikTok Shop’s 11.11 campaign transforms shopping into a full-scale concert experience. Through OG’s lens, the excitement is amplified into a bold, playful visual world where every moment feels loud, fun, and impossible to ignore. Led by Angela Phương Trinh and Long Chun, the film blends star power with humor and charm — capturing the spirit of a night where discounts hit like beat drops.

Behind the scenes, nearly 100 crew members came together at full speed to bring this vision to life — racing against time, syncing every detail, and building a campaign that feels as massive as the event itself.

Big stage energy. Big savings. One unforgettable 11.11 — powered by TikTok Shop and brought to life by OG.

TikTok Shop - Social Content →

TikTok Shop 3.3 turns deal-hunting into a playful mission — where savings aren’t found, they’re tracked down.

With the appearance of Diệp Lâm Anh, OG reimagines the artist as a high-energy secret agent, racing against time to uncover the hottest rewards and exclusive deals ahead of the upcoming livestream. Shopping becomes a chase, and every deal feels like a prize worth cracking.

Staying true to the script crafted by the Creative Agency, the campaign brings its humor to life through sharp visual storytelling — amplifying comedic moments with dynamic pacing, character-driven acting, and playful exaggeration. The result is a world that feels cinematic yet lighthearted, where action and comedy collide.

Through bold visualisation and precise execution, OG transforms TikTok Shop 3.3 into more than a sale moment — it becomes an entertaining prelude to a livestream packed with surprises, energy, and rewards worth chasing, powered by TikTok Shop.

Diep Lam Anh

TikTok Shop 6.6

TikTok Shop 6.6 – Birthday Sale Party marks a major celebration, turning TikTok Shop’s birthday into one of the most vibrant shopping events of the year.

More than just a big sale moment, 6.6 comes alive as an outdoor livestream party, featuring a lineup of hot guest appearances and led by the dynamic presence of Diệp Lâm Anh. The event blends entertainment and commerce into a festive, high-energy experience that feels unmistakably TikTok.

Through OG’s creative direction, the entire space is brought together with bold, radiant color palettes — amplifying the joyful, celebratory spirit and transforming the Birthday Sale into a visual playground that feels fun, youthful, and unforgettable.

A true birthday party — loud, colorful, and full of life — powered by TikTok Shop 6.6.

TikTok Shop 7.7

Angela Phuong Trinh Long Chun

Tun Pham

Angela Phuong Trinh

Original Studio produced the teaser for TikTok Shop’s Mega Live 7.7 campaign, featuring creator Tun Phạm. As one of TikTok Shop’s key annual highlights, this campaign set out to build excitement and capture the high-energy spirit leading up to the live broadcast.

With this teaser, we kept things youthful, fun, and community-driven — putting entertainment and connection at the heart of the story. It brought audiences a sense of anticipation and hype for July’s biggest online shopping celebration.

TikTok Shop 10.10 – Authentic Brands, Deep Discounts plays on a familiar contrast: the frustration of accidentally buying counterfeit products, used as a sharp foil to highlight the real value of authentic goods — now available at seriously attractive prices on TikTok Shop.

The campaign unfolds through a series of humorous scenarios where the “painful” consequences of fake products are exaggerated by blending VFX with real-world set design: rice cooked into full-grown rice plants, or makeup remover that literally washes the color out of an entire room. Absurd, unexpected, and instantly memorable — perfectly aligned with TikTok’s entertainment-first spirit.

Marking a return collaboration with Angela Phương Trinh, the campaign gains extra pull through her expressive performance and natural charm, pushing each comedic beat to its peak while delivering a clear message: choose right – buy authentic – still enjoy deep discounts.

A playful twist, a bold visual universe, and a strong statement for the TikTok Shop 10.10 sale season.