PRODUCTION HOUSE
CLIENT
CATEGORY
Social Stunt
Original Studio
Dove
1664 Blanc
SOCIAL EXPERIMENT VIDEO
TikTok Shop 3.3
Diep Lam Anh
TikTok Shop 3.3 turns deal-hunting into a playful mission — where savings aren’t found, they’re tracked down.
With the appearance of Diệp Lâm Anh, OG reimagines the artist as a high-energy secret agent, racing against time to uncover the hottest rewards and exclusive deals ahead of the upcoming livestream. Shopping becomes a chase, and every deal feels like a prize worth cracking.
Staying true to the script crafted by the Creative Agency, the campaign brings its humor to life through sharp visual storytelling — amplifying comedic moments with dynamic pacing, character-driven acting, and playful exaggeration. The result is a world that feels cinematic yet lighthearted, where action and comedy collide.
Through bold visualisation and precise execution, OG transforms TikTok Shop 3.3 into more than a sale moment — it becomes an entertaining prelude to a livestream packed with surprises, energy, and rewards worth chasing, powered by TikTok Shop.
Original Studio produced the teaser for TikTok Shop’s Mega Live 7.7 campaign, featuring creator Tun Phạm. As one of TikTok Shop’s key annual highlights, this campaign set out to build excitement and capture the high-energy spirit leading up to the live broadcast.
With this teaser, we kept things youthful, fun, and community-driven — putting entertainment and connection at the heart of the story. It brought audiences a sense of anticipation and hype for July’s biggest online shopping celebration.
TikTok Shop 7.7
Tun Pham