PRODUCTION HOUSE
CLIENT
CATEGORY
Social Stunt
Original Studio
Dove
1664 Blanc
SOCIAL EXPERIMENT VIDEO
1664 Blanc Festive
Sơn Tùng M-TP
How do you turn a festive launch into a high-impact cultural moment?
For 1664 Blanc, Original Studio crafted a dynamic video stunt that captures the brand’s bold spirit through vibrant colours, striking compositions, and high-energy performance. Anchored by brand ambassador Sơn Tùng M-TP, the campaign transforms celebration into spectacle — playful, confident, and unmistakably iconic.
Set against a graphic, colour-blocked universe inspired by 1664 Blanc’s signature blue, the film amplifies festive energy with kinetic camera moves, stylised transitions, and expressive talent direction. Every frame is designed to pop — visually punchy, rhythm-driven, and built for social impact.
More than a launch asset, the video functions as a festive statement piece — where music, personality, and brand identity collide. With Sơn Tùng M-TP at the center, the campaign radiates charisma and modern celebration, positioning 1664 Blanc as the drink of choice for bold, youthful moments.
How do you turn a date into a deeply personal moment?
For Dove, Original Studio produced a heartfelt stunt video in celebration of Vietnamese Women’s Day (20/10) — honoring the girls, the women, and the mothers who shape everyday life with quiet strength.Built around real emotions and authentic reactions, the film unfolds as a meaningful surprise — where messages of appreciation, gratitude, and love take center stage. Rather than spectacle, the focus lies in sincerity: subtle performances, natural light, and intimate framing that allow each moment to breathe.
Staying true to Dove’s long-standing belief in real beauty and self-worth, the stunt becomes more than a campaign asset. It becomes a tribute — a gentle reminder that confidence, care, and resilience deserve to be celebrated, not just on 20/10, but every day.
Through thoughtful storytelling and precise execution, Original Studio transformed a brand moment into an emotional connection — one that resonates far beyond the screen.
Dove 20.10
