For Samsung’s latest Z Fold and Z Flip series, OG crafted a dual-narrative concept targeting two worlds: the sharp, fast-paced lifestyle of modern entrepreneurs, and the bold, style-forward energy of Gen Z.

Through OG’s lens, this contrast comes to life in a dynamic pairing — featuring the influential duo Ninh Anh Bùi & Tùng Dương, alongside viral Gen Z pilot Hà Còi, whose presence brings a playful, trend-driven edge to the campaign.

The Z Fold moves with precision and purpose;
The Z Flip shines with personality and flair.

Together, they form a story of flexibility, ambition, and self-expression
captured by OG in a way that bridges generations and celebrates the spirit of the new Samsung Galaxy lineup.