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SAMSUNG

SAMSUNG Z FOLD Z FLIP 6

For Samsung’s latest Z Fold and Z Flip series, OG crafted a dual-narrative concept targeting two worlds: the sharp, fast-paced lifestyle of modern entrepreneurs, and the bold, style-forward energy of Gen Z.

Through OG’s lens, this contrast comes to life in a dynamic pairing — featuring the influential duo Ninh Anh Bùi & Tùng Dương, alongside viral Gen Z pilot Hà Còi, whose presence brings a playful, trend-driven edge to the campaign.

The Z Fold moves with precision and purpose;
The Z Flip shines with personality and flair.

Together, they form a story of flexibility, ambition, and self-expression
captured by OG in a way that bridges generations and celebrates the spirit of the new Samsung Galaxy lineup.

Man in a gray suit sitting in a car, holding a foldable smartphone, looking thoughtfully out the window.
A person wearing a black long-sleeve shirt and gray pants, holding a black smartphone partially in their pocket, with a smartwatch on their wrist.
A man in a black suit and glasses holding a foldable smartphone against a gray background.
A young man in a black suit holding a smartphone in one hand and a stylus in the other.
A man dressed in a suit holding a Samsung Galaxy Z Fold6 phone, partly covering his face, with a plain gray background and promotional text about the device.
A young man in a black suit and white shirt holding a silver Samsung Galaxy Z Fold6 smartphone and stylus pen, with the Samsung logo and text about the Galaxy Z Fold6 and Galaxy AI in the background.
A man in a gray suit with a Galaxy Z Flip6 phone in his chest pocket, standing against a gray background, with text indicating the Galaxy Z Flip6 and Galaxy AI, and the Samsung logo in the top left corner.
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