CLIENT
PRODUCTION HOUSE
CATEGORY
Original Studio
Panasonic
TVC
PANASONIC AC HEATPUMP
“Khí phải ấm, nhà mới khỏe”
This film reimagines the role of a premium two-way air conditioner — not just as a device, but as the foundation of a healthy home environment. OG led the project end-to-end, shaping a clean, modern visual language that mirrors Panasonic’s precision and quiet performance. Every frame was designed to feel warm, balanced and elevated — reflecting the philosophy behind the Heatpump technology.
The key highlight is the creation of “Bé Bự” — a fully developed CGI character representing the invisible warmth within the space. Rather than treating it as a simple effect, OG collaborated with technical and creative specialists to refine its motion, texture, and interaction with light — ensuring the smoothest, most natural presence possible.
The result is a seamless fusion of premium engineering and cinematic storytelling.
Panasonic shapes the air.
OG shapes how it feels.