CLIENT

PRODUCTION HOUSE

CATEGORY

Original Studio

Panasonic

TVC

PANASONIC AC HEATPUMP

“Khí phải ấm, nhà mới khỏe”

This film reimagines the role of a premium two-way air conditioner — not just as a device, but as the foundation of a healthy home environment. OG led the project end-to-end, shaping a clean, modern visual language that mirrors Panasonic’s precision and quiet performance. Every frame was designed to feel warm, balanced and elevated — reflecting the philosophy behind the Heatpump technology.

The key highlight is the creation of “Bé Bự” — a fully developed CGI character representing the invisible warmth within the space. Rather than treating it as a simple effect, OG collaborated with technical and creative specialists to refine its motion, texture, and interaction with light — ensuring the smoothest, most natural presence possible.

The result is a seamless fusion of premium engineering and cinematic storytelling.

Panasonic shapes the air.
OG shapes how it feels.