PRODUCTION HOUSE

Original Studio

iTVC

CLIENT

CATEGORY

CLOSEUP

CLOSEUP WHITE NOW

A vibrant portrait of confidence and individuality.

In this campaign, Original Studio brings to life the world of Closeup White Now through three muses — Phương Ly, Pháo, and 52Hz — each representing a unique shade of modern femininity.

From the playful charm of pastel lights to the intimate energy of every closeup smile, the film celebrates beauty not as perfection, but as presence — radiant, unapologetic, and real.
Every glance, every frame is a reminder: confidence is the most captivating glow.

Three women holding closeup tubes of Closeup toothpaste with a purple and pink fantasy background featuring butterflies and crystals.
Young woman in pink ruffled dress singing into a microphone during a photo or video shoot, with camera equipment and studio lighting around her.
A woman dressed in pink, sitting on a fluffy white stool, receiving makeup application from a person standing in front of her, in a pink-themed setting with pink curtains and a palm tree decoration.
A young woman dressed in a pink frilly dress with white gloves, holding a lipstick and a mirror, smiling at the camera during a photoshoot in a pink-themed room with feather decorations.
A photoshoot studio with a model posing in left profile, wearing a ruffled white dress, knee-high boots, and holding a phone. Multiple crew members operate cameras and lighting, with various equipment and reflectors in the scene.
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A woman in a white dress and jewelry posing for a photo or video shoot in a decorated green studio, holding a product in her hand, with two crew members operating cameras.
A woman with curly hair, wearing a floral off-shoulder dress and layered necklaces, looks at a camera on a filming set. A person in dark clothing holding a drink is in the foreground.
A woman posing in a colorful, modern set with professional lighting and filming equipment, preparing for a shoot or music video.
A woman in a purple fur stole and leopard print skirt being assisted by crew members on a film set with bright studio lights.
A woman in a purple fur coat and glittery outfit takes a photo with her phone in a brightly lit, colorful room while a man operates a professional camera to film her.
A group of people, including a man with a camera, are gathered around a woman with a camera in an indoor setting with vibrant blue and purple lights and decorative panels.
A woman wearing a beige dress, face mask, and gloves is working on a crafting project involving green material, possibly fabric or paper, with various tools on the table.
A woman on a film set, dressed in a unique outfit with accessories, stands in front of a camera. Several crew members are gathered around her, adjusting equipment and talking, with a factory-like or industrial background.