Original Studio captured the world of AXE Fine Fragrance Mist through the lens of style and individuality.
In this collaboration, Wean — known for his fearless fashion and dynamic energy — becomes the embodiment of AXE’s new fragrance identity.

Under the direction of Original Studio, the film explores the intersection between scent and self-expression: a cinematic dialogue between fashion, attitude, and fragrance.
Two distinct scents, created in collaboration with Wean and AXE, mark the campaign’s launch — each reflecting a facet of modern masculinity: effortless, expressive, and unapologetically original.