Original Studio

PRODUCTION HOUSE

CATEGORY

CLIENT

iTVC

AXE

AXE FINE FRAGRANCE MIST X WEAN LE

Original Studio captured the world of AXE Fine Fragrance Mist through the lens of style and individuality.
In this collaboration, Wean — known for his fearless fashion and dynamic energy — becomes the embodiment of AXE’s new fragrance identity.

Under the direction of Original Studio, the film explores the intersection between scent and self-expression: a cinematic dialogue between fashion, attitude, and fragrance.
Two distinct scents, created in collaboration with Wean and AXE, mark the campaign’s launch — each reflecting a facet of modern masculinity: effortless, expressive, and unapologetically original.

A person with a shaved head sitting on a barstool in a photo studio, holding a small electronic device, with professional lighting equipment and silhouettes of crew members around, during a photoshoot or video shoot.
Three people standing and listening at an event, with two facing forward and one partially visible on the right, all dressed in dark clothing.
A person with platinum blonde hair wearing a black outfit and jewelry, standing in an elevator with blue lighting, talking on a phone and holding an object, with the 'AXE' logo illuminated behind.
A behind-the-scenes look at a studio with a model posing in front of a large screen, while a crew member stands in a lit doorway, with people sitting and standing in silhouette.
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Behind-the-scenes of a photoshoot with a young man getting his hair and makeup done, with photographers and crew silhouetted in the foreground, studio lighting setup visible.
Group of people working on a film or photography set with a blue-lit background and a small stage or set in the center, with one person on a ladder adjusting equipment.