SOMERSBY

What if you could take a break — not just from work, but from everything that weighs you down?

With Somersby, Original Studio created a series of films that capture that liberating moment when fun, youth, and spontaneity take over.

From the playful humor of Quốc Anh to the charming wit of Lyly, each story celebrates a different escape: breaking free from deadlines, expectations, and all the “Ủa em…” moments of everyday life.
Shot with vibrant tones and dynamic energy, the campaign embodies Somersby’s signature spirit — light-hearted, refreshing, and unapologetically fun.

Two people holding bottles of Somersby cider, one blackberry and one apple, in front of a blue background with festive decorations.

A woman in a green outfit and a man in black are looking at a phone in front of a colorful background with flowers, a tree with red apples, and a "Somersby" sign.

A woman smiling and waving at a photoshoot, holding a bottled beverage, in front of a colorful backdrop with a large tree and red fruit, green ring floats, and a sign that says 'SOMERSBY.' Two photographers are taking pictures of her.

A young woman with crossed arms, wearing red glasses, a navy blue crop top with white collar and text, white skirt, white socks, and red shoes, standing in a photography studio with green walls. A bright light is directed at her, and there is a person in the foreground taking her photo. The background includes framed artwork, a ladder, and other photography equipment.

Behind the scenes of a photo shoot, showing two young men with headsets working with a male model sitting on the ground. The set includes a green and yellow umbrella, a stack of canned drinks, a cooler with bottles, an orange bag, and a backdrop of a blue sky with clouds and cherry trees.

← ALL PROJECTS

Closeup Hailee →

Young man in white shirt and blue tie with black trousers smiling while holding a bottle in front of a green wall with pictures and text.

A young man with dark hair, wearing a colorful striped shirt and white pants, sitting on a green bean bag outdoors surrounded by colorful flowers. He is holding a green beverage can and smiling. In front of him is a camera on a tripod, and an orange cooler with drinks and snacks. The setting appears to be a flower garden or a scenic outdoor area.

Group of people posing in front of a colorful backdrop with a large green tree decorated with red apples and a sign that says 'SOLO SOY BY'. Some individuals are making peace signs and salutes, with a few wearing headphones and casual clothing, outdoors on a grassy area.