PRODUCTION HOUSE

CLIENT

CATEGORY

iTVC

Original Studio

Comfort

COMFORT FABWASH

Blending fashion sensibility with fabric care innovation,this film reinterprets the world of Comfort Fabwash through the soft, refined aesthetic of Dear José.

Under Original Studio’s direction, scent, texture, and movement intertwine — portraying the multi-care essence of the new Comfort Fabwash line in a way that feels tactile, feminine, and effortlessly modern.

Every frame is a dialogue between fabric and fragrance, celebrating how comfort and style coexist in motion.A story of care, fragrance, and confidence — wrapped in the scent of self-expression.

A woman is standing in front of a pink backdrop with balloon decorations, holding a bag of Hello Kitty snacks, during a photo or video shoot with several photographers and crew members around her.
A woman in a pink dress holding a bag of chips stands in a large blue studio with pink hanging ribbons and transparent bubbles.
Two women having a conversation in front of an art installation with pink fabric and bubbles on a blue wall.
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